's Most Lucrative Sponsorships: A Look at the Top 5

The rise of the cryptocurrency gaming industry has been exceptional. According to SOFTSWISS, wagers and bets placed in cryptocurrency rose from 23% to 40.1% in the iGaming market by December 2021, and crypto betting doubled its yield in Q1 2022, boasting a 116.7% growth. This shift has put pressure on the fiat currency market, which dropped its share from 88.2% to 64.6% in 2021. The top cryptocurrencies are Bitcoin, Ethereum, and Litecoin, with BTC dominating over 80% of all crypto wagers.

The growth in the crypto iGaming sphere can be attributed to several factors, including the younger generation's understanding of digital realms, decentralized environments, and instant transactions. Additionally, licensing is becoming more commonplace among crypto casinos, ensuring regulatory compliance and increasing trust in the industry. Just by looking at specialized websites like, you can clearly see a trend of growing options in this field and different providers that had a recent start. The iGaming industry is expected to continue its growth trajectory, with the crypto iGaming market projected to surpass its mainstream money competitor in only a few years.


A Closer Look at The Leading Crypto iGaming Platform, a leading cryptocurrency casino, and sportsbook boasts over 1 million users and processes over 10 billion bets annually. The platform's success can be attributed to its expansive range of games and sports betting options, swift and secure transactions, and dedication to transparency and community involvement. Licensed and regulated by the Curacao e-Gaming authority, offers a safe and equitable gaming environment. In January 2023, received 19.7 million visits, with an average visit duration of 6 minutes and 43 seconds, demonstrating its ability to engage and captivate users.

Five Largest Sponsorships of

With partnerships such as the UFC, Everton Football Club, and the Alfa Romeo F1 Team, has become a major player in sports sponsorships. These high-value collaborations given below reflect the company's dedication to delivering innovative and thrilling experiences to its customers, while also demonstrating its impressive growth and expansion.


Drake's partnership with was announced after months of speculation about their possible collaboration. The Canadian musician, who has shown his interest in both iGaming and cryptocurrency, has played for real money on the platform at an upcoming live event, which he plans to give away. Stake co-founder Ed Craven praised the partnership and said that Drake's brand, with over 104 million followers on Instagram, will bring tremendous exposure to the cryptocurrency betting platform. Drake's past posts featuring the company logo have already garnered attention, making the partnership a natural evolution of their relationship.

Alfa Romeo F1 Team

A new record-breaking multiyear title partnership has been unveiled by the Alfa Romeo F1 Team in association with, leading to a rebranding of the team as Alfa Romeo F1 Team Stake from the 2023 season onwards. The partnership aims to increase Stake's recognition within the F1 community and expand opportunities for fan engagement through brand integration and activation. Stake plans to enhance Formula 1 weekends by supporting Alfa Romeo F1 Team Stake and creating new experiences throughout the F1 calendar, with targeted campaigns in different territories, such as special liveries in key markets and street demos around other race weekends.

Everton Football Club

In the most valuable front-of-shirt contract in Everton Football Club's 144-year history, the club has signed a multi-year collaboration with The leading casino and sports betting platform will be Everton's main partner from 1 July, with the brand featured on the men’s and women’s playing shirts, and on screens and media backdrops at Goodison Park and Finch Farm. offers a huge range of sports betting and casino gaming products and is fully licensed by the UK's Gambling Commission. The partnership with Everton is part of's expanding sports partnership portfolio, which includes the UFC and other global ambassadors.

Sergio Aguero

Cryptocurrency betting and gaming operator,, has signed former Manchester City and Argentina striker, Sergio Aguero, as its new team star and global representative in a multi-year partnership deal. The deal will see Aguero work with the operator on exclusive content, promotions, and VIP guest packages. has praised Aguero as one of the greatest players of his generation, as he joined its portfolio of global athletes and clubs ahead of the FIFA World Cup Qatar 2022. Aguero, who has over 100 international caps for Argentina and an Olympic Gold Medal, expressed his delight in working with and cannot wait to get started on the exciting initiatives planned for fans.


The collaboration between UFC, the world's leading MMA (Mixed Martial Arts) establishment, and has been extended. As per the latest reconciliation, will continue as the official betting collaborator of UFC in Asia and Latin America while also becoming the first-ever betting partner in Brazil. As part of the collaboration, is set to obtain branding exposure within the UFC's Octagon at chosen PPV and Fight Night events annually. Furthermore, it will act as the primary sponsor of UFC's regularly scheduled PPV event, one being held in Brazil. Additionally, the company will collaborate with UFC to devise promotions for fans, including VIP get-to-gathers. UFC competitors will also profit from a Brand Ambassador fund that furnishes substantial compensated marketing prospects.

Expanding Horizons: What's Next for and Their Sponsorship Deals?

The extension of's partnership with UFC is a crucial advancement in the company's ongoing expansion and progress. As the world's largest cryptocurrency gaming and sportsbook has already made significant strides in securing sponsorships in key regions such as Latin America and Asia. Looking ahead, there is tremendous potential for the company to continue building its brand and securing new partnerships in emerging gaming markets around the world. With the growing popularity of sports betting and the increasing mainstream acceptance of cryptocurrency, is well-positioned to play a leading role in the future of sponsorship deals in the industry.

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